When I first set out to write a song about my broken guitar, I had no idea of how my story would resonate with so many of you who have had similar experiences. In response to your overwhelming feedback I have created the Right Side of Right website so that we can more effectively share stories and seek out possible solutions. This will include finding ways for us to work with companies that truly want to deliver better experiences for their customers and who are striving to be on the “Right Side of Right.”
One of the key things I have learned from my United Breaks Guitars experience is that the voice of one person is no longer “statistically insignificant” and that collectively we can improve the world one experience at a time.
Thank you!
Dave on the Right Side of Right
When I first set out to write a song about my broken guitar, I had no idea of how my story would resonate with so many of you who have had similar experiences.
You’ve shared thousands of stories with me – both good and bad – of your first-hand experiences with the companies that we all depend on for services every day. Many of your stories (link to summariy of emails – in United and other Bad . . . label, – with names and places removed) have touched me personally! Many of your stories have reached way beyond United Airlines and other carriers in the airline industry in general. Your stories have literally been about most of the types of services we as consumers use every day – from banks and insurance companies; to travel, transportation, health care, internet and telecommunications providers, and beyond. I am certain that what you have taken the time to share with me is only the “tip of a huge iceberg” of customer experience issues that exist – from all corners of the globe. (link to YouTube world map of interest around the globe!
As a musician, storyteller, and fellow customer, I’m grateful for your support and response. Your emails and phone calls have sent me another message – in the case of United Breaks Guitars, the positive approach I have taken to overcome my poor customer experience with United Airlines, is in your opinion, the “Right” way to go! Your responses have indicated to me that you see me as being on the “Right (correct) Side of Right (a worthy cause)” link to Dave’s RSR blog article as it relates to our customer experience issues!
You overwhelming response (link to The UBG Trilogy Summary (link to the new doc. – timeline of the youtube stats, the media see bio) and the amazing opportunities (link to a new doc. about Intrado, Congressional hearing in DC, RNT, The View, maybe Chubb) that have come forward for me over the past few months have given me the understanding and belief that,
Dave
Dave's Recent Post
Dave Carroll Music / Big Break Enterprises have submitted an entry to the Forrester Groundswell Awards, in the Social Impact category. You can find Dave’s entry about how he created a viral music video trilogy (United Breaks Guitars) and website Right Side of Right, empowering frustrated passengers & frustrated consumers around the world, along with the other entries by visiting the Groundswell site. The first United Breaks Guitars music video cost approximately $150 to make. The trilogy has been viewed on YouTube by more than 10 million people and over 100 million people have learned of Dave’s story & creative response via social media & traditional media channels. It was estimated that the first United Breaks Guitars video cost United Airlines over $180 million dollars.
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